AutoExposure, the dealer services division of Motors.co.uk, has launched the industry’s first Facebook stock listing tool to help dealers harness the potential of social media and showcase their stock to the 31.5 million people who use the site in the UK.

Called Facebook BPP (Business Profile Pages), the service will enable dealers to advertise their stock directly on Facebook for the first time, creating valuable new commercial opportunities to complement existing online sales activity.

Available to new and existing trade customers who advertise with motors.co.uk, the service will allow dealers to capitalise on the rapid growth of social networks such as Twitter and Facebook which now account for 11.5% of all UK Internet visits*.

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*Data provided by Experian Hitwise